Champion Hip Hop 50th

With less than a week’s lead time, we were given the task of finding a way to authentically celebrate the 50th Anniversary of Hip Hop via the brand’s social channels. They needed content that would stand out while aligning with the elevated video content that was already live on their channels and a strategy for joining a huge cultural conversation.

ACE created a hero video for Instagram, TikTok, and Youtube utilizing an up-and-coming artist to narrate Hip Hop’s evolution from 1973 to today. We used an authentic turntable, created custom, branded vinyl covers, and highlighted Champion’s presence throughout key moments of Hip Hop history. From concepting, scripting, and sourcing the perfect urban backdrops, to detailed editing that brought the essence of hip hop to life, ACE was able to tap into a cultural moment with expansive authentic audience engagement.

ACE is intimately familiar with Champion’s audience and understood how Champion could convey its iconic part in the story of Hip Hop. The Hip Hop 50th anthem video became the highest-viewed piece of content on all of champions social channels, and the social strategy was deeply appreciated by Champion executives.